Since early 2018, I have worked with Everytable on creating their visual identity from the ground up. Over the years, the partnership has grown from being just me and the art director shooting in the store at 6am (to be out before opening at 9am), to multi-day studio shoots with a fully equipped crew. I have photographed the whole gamut from seasonal launches to evergreen menu items to lifestyle representations of their meals and subscription boxes. These images have been used for out of home advertising, in-store and front-of-store displays, email marketing, paid media, social and website. In fall of 2022, I shot an OOH campaign for Everytable that was on display in Times’ Square.

Creative Direction: Emily J. Locke, Erica Allen

Prop Styling: Kate Parisian

Food Styling: Courtney Allen, Veronica Laramie