Aerial view of diverse dishes including a salad with grilled chicken, a pasta with vegetables, a shrimp and rice dish, and another salad with mixed greens, surrounded by a blue tiled surface.

Since early 2018, I have worked with Everytable on creating their visual identity from the ground up. Over the years, the partnership has grown from being just me and the art director shooting in the store at 6am (to be out before opening at 9am), to multi-day studio shoots with a fully equipped crew. I have photographed the whole gamut from seasonal launches to evergreen menu items to lifestyle representations of their meals and subscription boxes. These images have been used for out of home advertising, in-store and front-of-store displays, email marketing, paid media, social and website. In fall of 2022, I shot an OOH campaign for Everytable that was on display in Times’ Square.

Creative Direction: Emily J. Locke, Erica Allen
Prop Styling: Kate Parisian
Food Styling: Courtney Allen, Veronica Laramie

Everytable

A billboard for EveryTable features the slogan 'Eating well made easy in 2022' with a picture of a bowl of food and a hand pouring sauce. Price starts at $6 per meal. Location: Santa Monica Blvd & Highland Ave.
Assorted salad bowls with colorful vegetables, grilled chicken, quinoa, and various dressings. Drinks with ice and napkins are also visible.
Assortment of meal prep containers with chicken salads, vegetable dishes, and a rice and bean mix on a blue tiled background.
Promotional image for Everytable featuring a meal with chicken and vegetables in a bowl, accompanied by a drink, a fork, and a hand arranging yellow flowers in a vase. Text reads 'Your Meal, Your Way'.
A mesh bag containing fresh produce like parsley, a tomato, and a yellow bell pepper, with the text 'Ingredients to Fuel You.'
Assorted ingredients including cherry tomatoes, romaine lettuce, kale, rice blend, chickpeas, and spinach with the text 'Thoughtfully Sourced, Globally Inspired'."
Signboard displaying various colorful juice bottles with the text 'JUICE UP' outside a storefront.
Text 'Featuring Blue Spirulina' over a textured blue powder background.
Person chopping a carrot on a wooden cutting board with a chef's knife, surrounded by parsley, carrot tops, an orange bell pepper, and a red onion.
Bowl of vegetable noodle salad with tofu, green beans, red peppers, and sauce on a turquoise table.
Two wrap sandwiches on a plate with a white sauce pitcher and a glass of drink on a teal tiled surface.
Two vegetarian tacos on a blue plate with a side of green salsa, surrounded by a bowl of mixed vegetables and a yellow fringed cloth on a tiled surface.
Two sandwiches on ciabatta bread placed on a white plate, with text "Everytable The Handhelds. Your lunch is a traveler, too." Orange and yellow background.
Two dishes: Tofu Larb with Rice Noodles and Smoky Spanish Rice & Shrimp on a blue tile background. Text reads 'Everytable: New Year, New Menu.'
A hand holding a mesh bag with fresh fruits and vegetables next to the text "Super Charged Goodness," advertising Everytable's new superfood bowls.
A plate of food with chicken, rice, and vegetables, next to a small bowl of sauce and a glass of water on a blue tiled table with "Everytable" logo above.
Person holding a meal in a plastic container in front of a microwave, with text 'Everytable: Your Meal, Your Way. Just. Good. Food.' Nearby are plates, a plastic lid, a fork, and a napkin on a countertop.
A colorful array of food dishes on a blue tiled surface, featuring bowls with salads, grilled chicken, salmon, chickpeas, rice, and various sauces. There are also tacos on a yellow plate and a bowl of oatmeal or porridge topped with blueberries and almonds.
Plate with three tacos filled with black beans, corn, and cheese, a bowl of green sauce, and a wooden board with lime wedges and half an avocado. Avocados and limes are in a mesh bag, with a colorful cloth and a glass of water nearby on a blue background.
Grilled chicken salad with cherry tomatoes, corn, and dressing on a black plate, alongside grilled corn in a bowl and lime wedges, set on a green table with an orange napkin and a glass of drink.
Person mixing a fresh salad with wooden utensils in a yellow bowl on a turquoise table, accompanied by glasses of water and radish slices.
Bowl with shredded meat, black beans, corn salsa, rice, and green sauce on a yellow tile table, alongside a glass of ice water, lime wedges, and orange napkin.
Burrito bowl with rice, black beans, corn, cheese, and garnished with cilantro and sauce, accompanied by lime wedges and chili powder on the side, with cutlery and a napkin nearby.
A Caesar salad with sliced chicken breast, lettuce, shaved parmesan, and croutons, served in a black bowl with a fork, on a tiled surface. Accompanied by a glass of drink and a small bowl of dressing.
Bottles of juice, packaged salads, cookies, and an "Everytable" cardboard box on a surface.
Person holding a bowl of vegetable pasta with a fork on a turquoise table, accompanied by a napkin, a glass of water, and small bowls of sauce and herbs.
Bowl of macaroni and cheese with grilled chicken and spinach on a tiled table, with a side of crispy flakes and a drink.
Pouring water into a glass next to a bowl of fresh salad on a table with a yellow tiled background.
Fusilli pasta with chicken, spinach, tomato, and pesto in a black bowl, accompanied by tomatoes, a glass, and a small bowl of pesto on a green surface with a colorful napkin.
Assorted dishes with pasta, salad, and beverages on yellow table
Bottle of Everytable Up Beet juice on pink background with text highlights: immune-boosting, no sugar added, locally sourced produce, cold-pressed, 100% juice, sweet + tart. Contains apple, beet, ginger.
Green bottle of "Kale, Yeah" cold-pressed juice with ingredients listed as apple, kale, lemon, and wheatgrass, from Everytable brand, labeled "NEW," against a teal background.
Assorted Everytable cold-pressed juice bottles on display against a teal background. Flavors include Carrot On, Blue Majik, Dragon Fruit Glow, Immunity Ginger, Kale Yeah, and Up Beet.
Five different colored bottles of Everytable cold-pressed juices, each with corresponding fruits or vegetables beside them, displayed against colorful backgrounds. The flavors include Blue Majik, Up Beet, Carrot On, Dragon Fruit Glow, Immunity Ginger, and Kale Yeah.
Three beverage containers displayed against a teal background: a vertical can labeled "Everytable," a can of "Still Water" with blue wave design, and a horizontal bottle labeled "Everytable Blue Majik" on a white surface.
Plate with cooked salmon, brown rice, broccoli, shredded carrots, edamame, and sauce, accompanied by a green napkin and a drink.
A salad with grilled chicken, bacon, cherry tomatoes, and dressing in a yellow bowl on a turquoise tile table, accompanied by a fork, knife, sliced radishes in a dish, and a glass of yellow liquid.
A meal on a purple tile surface featuring a bowl of grilled chicken salad with quinoa, grapes, arugula, sweet potatoes, and goat cheese, accompanied by a small bowl of dressing. Nearby are a plate with goat cheese, a blue glass with water, and a small dish of spices.
A bowl containing sliced chicken, broccoli, edamame, brown rice, mushrooms, and a small dish of orange sauce, alongside a green-handled fork, a glass of iced drink, a green napkin, and a small bowl of seasoning.
A salad bowl with leafy greens, chickpeas, grains, sliced seasoned chicken, and a small dish of dressing. A glass of iced water and a small side dish with extra salad are on the side. A blue napkin and fork are nearby on a light stone surface.
Two people sitting at a kitchen table eating meals with forks, smiling, with glasses of water, on a white countertop, and a box labeled "EVERY" in the background.
Two people eating healthy meals in containers, one with salmon, greens, and vegetables, the other with a salad and various toppings. A smartphone and an open bag of snacks are on a woven table.
A family of five sitting around a dining table enjoying a meal together. The table has plates of food and drinks, with some takeout containers. Everyone looks happy and engaged in conversation in a cozy kitchen setting.
Table set with chicken tacos, cilantro lime rice, sauce, lime wedges, and drinks.
Two people sitting on a couch, eating salads from containers, smiling and laughing. A plant is in the background.
Hand pouring dressing over a colorful bowl of vegetables and grains on a table with a glass of water, lemon slices, and a fork nearby.
Assorted colorful bowls of salads, grains, and rice dishes with various toppings like grilled chicken, vegetables, and sauces.
A dish of pasta with red sauce, grilled chicken pieces, grated cheese, and parsley garnish. A wooden spoon is placed on the dish. Forks and napkins are nearby, accompanied by glasses of water.
Assorted meal prep containers with salads, vegetables, and a bottled drink on a table.
Overhead view of a table with people sharing a meal featuring tacos, rice, beans, tortillas, lime wedges, and mixed vegetables.
A salad bowl with sliced grilled chicken, baby spinach, quinoa, black beans, corn, diced bell peppers, and pumpkin seeds. A small dish of reddish-brown sauce is included. A blue glass with ice, a set of utensils, and a green napkin are nearby.
Grilled chicken salad with corn, beans, pickled onions, tortilla strips, and dressing on blue tile table, with a glass of water, lime wedges, and utensils.
Person holding a burrito filled with vegetables, over a green plate on a tiled surface, with lime wedges, spices, and sauce on the side.
An assortment of dishes on a table, including tacos with chicken, black beans, and red peppers, a bowl of cilantro rice, mac and cheese with chicken, salmon with edamame and carrots on rice, and a side of kale with bacon. Various sauces are also present.
Promotional image for Everytable featuring three healthy takeout-style bowls: Chicken Shawarma with Yogurt Sauce, Egg Roll in a Bowl, and Teriyaki Chicken Bowl.
Sidewalk sandwich board advertising new breakfast menu, featuring images of various breakfast foods like a sandwich, burrito, and bowls.
Everytable "Take a Hike" Plant Protein Box containing pretzel chips, peanut butter packet, blueberries, pepitas, and a chocolate chia oat energy bite, packaged in a clear container.
Advertisement for Everytable meal service with three bowls of food shown: a salad, pasta, and a mixed dish. Text states "Your Private Chef for The Week has Arrived." A scheduling grid from Sunday to Saturday is in the background, suggesting meal planning. Additional text encourages stocking up on meals for the week.
Advertisement for Everytable featuring ready-to-eat picnic meals with salads, snacks, and utensils on a checkered tablecloth.
Billboard for Everytable featuring bowls of food, text 'Real food for everyone,' and price starting at $5.
Everytable advertisement promoting sustainability with a salad bowl and a message about reducing, reusing, recycling, and a "Learn More" button. The complete slogan is "Just. Good. Food."
Meal prep advertisement for Everytable with stacked containers and ready-to-eat meals on a tiled surface. Text reads: 'Meal Prepping, Made Supremely Easy. Let us take care of the cooking to make your life easier. ORDER YOUR PREP.'"