A person grilling cheeseburgers on a yellow barbecue in a backyard setting, wearing a red floral shirt, with people sitting and enjoying the outdoor gathering.

I worked on Tillamook’s campaign “Block Jams: Slices of Summer,” which highlighted commissioned TikTok artists that made songs about Tillamook’s cheese. We had a lot of good energy on set, and it took weeks for “cheese by the slice” to get out of any of our heads! These images were used as OOH campaigns, as well as on Tillamook’s website, emails and social channels. Fun fact: the “beach scene” was supposed to be shot on location in Malibu, but due to torrential downpour, we had to shoot in studio.

TILLAMOOK: Slices of Summer

Person holding a cheeseburger with lettuce, pickles, and onions against a blue sky background.
Billboard featuring a cheeseburger advertisement promoting Tillamook cheese slices, including medium white cheddar, sharp cheddar, and Swiss cheese varieties.
Man in red floral shirt holding a hamburger against a blue sky background.
Billboard showing a person eating a sandwich, featuring "Your Bold Summer Bites" text, and Tillamook cheese packages at the bottom.
People at a backyard barbeque party, with a man standing next to a yellow grill. Several individuals are posing playfully with food in their hands.
Person in a plaid shirt enjoying a sandwich outdoors, sitting on a colorful blanket, with a tambourine nearby. Hills and a blue sky are in the background.
Group of friends enjoying a picnic outdoors, sitting on blankets around a stone fire pit, with food and drinks. One person plays a guitar, another holds a tambourine. There's a yellow tent in the background, set on a grassy hill with mountains visible under a blue sky.
Outdoor campfire cooking scene with a cast iron skillet containing cooked food, a blue enamel coffee pot, and colorful vegetable skewers on a grill surface. Shoes and grass are visible in the background.
Group of people outdoors, one playing a yellow guitar, another holding a tambourine, sitting on grass with a campfire cooking pot and kebabs in foreground.
Picnic spread with cheeseburgers, stuffed zucchini, grilled vegetables, and Tillamook sharp cheddar cheese on a table.
Person holding a grilled cheese sandwich over a blue plate on a table with Tillamook butter, cheddar slices, and a water glass.
Overhead view of a table set for a meal with mac and cheese, salad, rolls, utensils, napkins, and drinks.
Picnic scene with a sandwich, ice cream, cheese package, playing cards, and a straw bag.
People lounging on a beach with colorful towels, eating sandwiches, surrounded by beach balls and picnic items.
A yellow vintage boombox with a hand holding it, branded with "Tillamook," against a sandy beach background with blue sky.
Vanilla ice cream being scooped from a Tillamook container next to an orange cream float with a slice of orange.

MEET THE CREW

Food Stylists
Julie Hopper & Skylar Edberg

Prop Stylist
Kate Parisian

Wardrobe
Ashley Guerzon

Production
Paige Dorian Productions

Agency
72andSunny

Digital Tech
Oscar Torres

Assistants
Ashli Buts, Ollie Leighton,
Max Rappaport, Veronica Laramie, Aubrie Devin